// Sunday Inspiration //

Posted in Inspiration by Nneoma Ulu on June 19, 2011

Nude and brights – the colour combination of summer (if we ever get one in London).

Image via Jak & Jil

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Hermès pops up and goes viral

Posted in Happenings by Nneoma Ulu on November 19, 2010

The people at Hermès have been busy recently. Going down the ever faithful but over-used pop-up store route, Hermes have opened up not one but two pop-up stores in London situated at the Rochelle School of Art in Shoreditch and the other on Ledbury road in West London. The reason -an attempt to bring the J’aime mon carré campaign (I love my scarf for those of you who’ve forgotten GCSE French) to life.

However, this is much more cool. I’m not sure why it has gone virtually unnoticed, but check out the Hermès finger skateboard. Showcasing Hermès’ collection in an innovative and engaging way. More of this please!

Thinking outside the orange-coloured box

Posted in Ad campaign, Autumn/Winter 2010 by Nneoma Ulu on September 8, 2010

There are certain things in life, as a woman you should just know.  How to use a compass, how to start a fire, how to tie a scarf. These are the kind of skills that will come in handy when you are too old to remember how you learnt them. When it comes to tying a scarf, every girl knows that the only scarf worth worrrying about is of the Hermès variety. Luckily for us, Hermès have decided to use their Autumn/Winter ad campaign to prove that not only are their scarves a must have fashion accessory but also they come in very handy when you need an eye mask or even a cape. The Sherlock Holmes inspired shoot features Constance Jablonski and is shot by Paolo Roversi.

This is perfect for utilising the cost-per-use strategy to justify spending an obscene amount of money on something seemingly small.

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