twentyteneightyfour

Tacos & Denim: Is Gap having an identity crisis?

Posted in News, Thoughts by Nneoma Ulu on August 9, 2011

Everyone loves Gap. It’s a high street staple, somewhat overlooked (these days), but definitely not forgotten. Pulling in designer heavyweights such as Valentino and Pierre Hardy not to mention partnering with the CFDA/Vogue Fashion Fund to reinvent the white shirt with the help of the then upcoming designers Thakoon, Rodarte, and Doo.Ri (to name a few), Gap has always had a strong identity based on a clean and classic aesthetic. There is no doubt the recent departure of Patrick Robinson has left a “gap”… and a bright blue truck has got me questioning where Gap are headed.

Pico de Gap, is a mobile truck (think ice-cream van) tearing up the mean streets of New York, LA and San Francisco to celebrate its Fall 1969 collection, offering gourmet Mexican fare from celebrity chefs.  Visitors can score two tacos and a drink for a mere $1.69. If you show proof of a same-day Gap denim purchase, your grub is free, and with every taco purchase you’ll get a $20 voucher to use at Gap. Not a bad deal.

Now this is a neat idea but the thought of tacos and Gap denim doesn’t sit so well with me. This is not what I would normally expect from a brand that screams modern classics. But hey, who doesn’t like tacos!

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Under the radar: Valentino x Gap

Posted in Collaborations by Nneoma Ulu on November 18, 2010

Only 5 more sleeps till Lanvin for H&M hit stores in the UK. Whilst people are figuring out their best method of attack and H&M offering guidelines on how to shop, Gap are quietly preparing to launch a new flagship store in Milan and have collaborated with none other than Valentino to mark this joyous occaion. The collection hits stores on November 20th (same day as Lanvin for H&M in USA) and will be available at Gap’s new flagship store in Milan, Dover Street Market in London, Colette in Paris and Gap’s London flagship. It’s a ruffle extravaganza…

Image via Matter of Style

Mummy, I want to wear Stella!

Posted in Kidswear, News by Nneoma Ulu on October 25, 2009

As my birthday week comes to an end, I’ve been thinking more and more about the glory years. You know, those ages when your Mum and Dad asked you what you wanted for your birthday and you actually got it and they’d sometimes even throw in an extra wildcard. Those days are now long gone but I do remember a couple of the wildcard presents my Mum got me when I was little. One was a pair of really pretty sandals that were known as my Cinderella slippers and we’d often argue as I’d always want to wear them to bed. In fact, I’d normally agree to take them off, then when she thought I was sleeping, I’d put them back on again and fall asleep only to wake up with them not on as she’d have come in and taken them off. Another one of those presents was a Sleeping Beauty dress that only came out at special occasions – I loved it but luckily for my Mum, appreciated that it was not suitable sleeping gear. If I had turned ten rather than twenty-something this week, my list would’ve featured as many items from Stella McCartney’s 70-piece line for Gap kids as possible.

Stella McCartney for Gap kids via The Cut

Stella McCartney for Gap kids ad via The Cut

The size of the range runs from newborn baby up to kids aged 12 and hits Gap stores next month. Stella has kept in line with her beliefs and ethos for this range and just like her main line, none of the shoes are made from leather. She’s used fabrics such as organic cotton and denim, cashmere and wool – all the good stuff! Stella is the mother of three kids so she knows what kids want to wear and as a mother understands what kids need from their clothing. This shows through in the fun designs and attention to detail. There are even a few pieces that are borrowed from her Autumn/Winter 2009 main line collection, such as the grey jumper dress with a tiger print and skinny jeans with zips at the bottom.

Being the oldest of two and not old enough (in my opinion anyway) to have kids yet, it makes me sad that I can not enhance any child’s life with these clothes. My faves are the military style jacket… I can imagine Mums will have to sew a name label into that little gem so it doesn’t get stolen in the playground and also the tutu. The styling of the ad is great as well, these are instant outfits for style-savvy Mums to dress their kids in. I hope its not a one off and that Stella will still be doing something affordable for kids when I’m ready to play dress-up with mine! Failing that, I might take a trip down to Gap kids next month and see what I can squeeze into. After all I am the same height as a lot of 12-year olds!

September is like January in fashion

Posted in High Street Fashion by Nneoma Ulu on September 1, 2009

Last week, I was treated to a preview of The September Issue, an insightful documentary on the creativity and chaos that goes into a September issue of US Vogue, courtesy of LOVEFiLM and a lovely work colleague. Though it has been released Stateside, it is not due to grace British screens until September 11th so I won’t spoil it for you! However, amongst the many one-liners to come out of the film, one definitely stood out – “September is like January in fashion”. There is no denying the importance of September in the fashion world and every discerning fashionista knows that it’s all about Autumn/Winter collections!

This September is no different. As we embark on the start of another year in fashion, the high street is bringing some designer loveliness in the form of collaborations to enhance our wardrobes.

Christopher Kane for TopShop

TopShop brings another installment to satiate our appetite for the finer things in life at affordable prices. I’m guessing the crocodile tee will sell out, so get in there quick to avoid ferocious bidding wars on eBay!

Christopher Kane for Topshop Christopher Kane for Topshop

The collection will be available from September 18.

Roksanda Ilincic for Whistles

There are seven evening dresses in this limited collection with only 400 pieces available. These dresses will sell out… you have been warned!

roksandaillincic_whistlesAvailable in selected stores from September 10.

Pierre Hardy for Gap

These boots are a must have. They have graced the pages of most magazines from Grazia to Elle.

Pierre Hardy for GapThese boots are set to drop in stores on September 30.

+J Jil Sander for Uniqlo

Simply – minimalism at its best and all under £100. This is also one for the lads as there will be a collection for both men and women.

Jil Sander for UniqloAvailable in stores from October 1

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