twentyteneightyfour

Hermès pops up and goes viral

Posted in Happenings by Nneoma Ulu on November 19, 2010

The people at Hermès have been busy recently. Going down the ever faithful but over-used pop-up store route, Hermes have opened up not one but two pop-up stores in London situated at the Rochelle School of Art in Shoreditch and the other on Ledbury road in West London. The reason -an attempt to bring the J’aime mon carré campaign (I love my scarf for those of you who’ve forgotten GCSE French) to life.

However, this is much more cool. I’m not sure why it has gone virtually unnoticed, but check out the Hermès finger skateboard. Showcasing Hermès’ collection in an innovative and engaging way. More of this please!

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