twentyteneightyfour

#digitaldressup with farfetch.com

Posted in Event by Nneoma Ulu on November 25, 2012

farfetch.com is one of those websites that provides the smug factor. It’s the kind of website that you go to when those shoes (or Kenzo jumper) you want have sold out everywhere and you find them on there. It’s the kind of website that when you are asked where something is from and you say ‘oh I just got in on farfetch.com‘, those who aren’t in the know just nod and smile as if they know it but are secretly running home to Google. Just before the craziness of London Fashion Week kicked off, the lovely people at farfetch.com took their unique concept of over 250 curated independent global fashion stores off-line and brought it to life for a live styling event – #digitaldressup.

The concept for the night was simple – invite a bunch of media and bloggers down to be “digital curators” and give them free reign to style up new season collections from a host of their boutiques – taking their USP from online to real life.  I styled a model in clothes from a boutique in Italy on the site called Dante 5 Women specialising in Italian designers. Here is the look featuring Caterina Gatta leaf print blouseCaterina Gatta leaf print skirt and Guiseppe Zanotti pumps.

And a rare photo of me made it into the Facebook album of the event…

I highly recommend you give farfetch.com a try if you haven’t already. There are many gems to be had…

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