twentyteneightyfour

The Prabal Gurung Online Experiment

Posted in Ad campaign by Nneoma Ulu on August 9, 2011

Prabal Gurung is testing us online folk with his new web-only ad campaign for Fall. The images debuted exclusively on Style.com but are sure to spread far and wide. Gurung tells Style.com: “For a new company like mine, the media budget is very limited. The resources that are online for free—Twitter, Facebook, Tumblr—it’s extremely crucial that we use those tools. These images [will] get picked up in China, picked up in random places traditional media would never reach.”

Prabal Gurung worked with photographer Daniel Jackson, model Julia Saner, and his longtime stylist, Tiina Laakkonen.

Don’t forget to tweet this…

Images via style.com

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