twentyteneightyfour

Quote of the Day: Tomas Maier on the ‘It’ bag

Posted in Quotes by Nneoma Ulu on January 3, 2011

“The It Bag is a totally marketed bullshit crap. You make a bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shoot just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there’s a waiting list. And you run an ad campaign at the same time. I don’t believe that’s how you make something that’s lasting – that becomes iconic as a design.”

Tomas Maier, Creative Director, Bottega VenetaThe New Yorker

Spring/Summer 2011

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