twentyteneightyfour

Thinking outside the orange-coloured box

Posted in Ad campaign, Autumn/Winter 2010 by Nneoma Ulu on September 8, 2010

There are certain things in life, as a woman you should just know.  How to use a compass, how to start a fire, how to tie a scarf. These are the kind of skills that will come in handy when you are too old to remember how you learnt them. When it comes to tying a scarf, every girl knows that the only scarf worth worrrying about is of the Hermès variety. Luckily for us, Hermès have decided to use their Autumn/Winter ad campaign to prove that not only are their scarves a must have fashion accessory but also they come in very handy when you need an eye mask or even a cape. The Sherlock Holmes inspired shoot features Constance Jablonski and is shot by Paolo Roversi.

This is perfect for utilising the cost-per-use strategy to justify spending an obscene amount of money on something seemingly small.

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One Response

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  1. fashionate said, on October 8, 2010 at 11:12 am

    Great pictures. And I love Hermes too:)


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