twentyteneightyfour

How you gonna Act da Fool?

Posted in Autumn/Winter 2010 by Nneoma Ulu on September 4, 2010

Exclusive video content, short films and designer collaborations seem to be dominating the fashion world at the moment. I guess it beats the pop-up shop. Next up,the boys of Proenza Schouler have decided to bring their latest collection to life with a short film shot by Harmony Korine (he did Kids). The film, Act da Fool, was shot in Korine’s hometown of Nashville, Tennessee and was styled by Mel Ottenberg.

Korine told Nowness that the film focuses on angst-y teenage girls who “sleep in abandoned cars and set things on fire. It’s about the great things in life. The stars in the sky and lots of malt liquor.”

The cool thing about the video is that the girls seem oblivious to the clothes they’re wearing which draws more attention to them. Clever.

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One Response

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  1. Nik Thakkar said, on September 6, 2010 at 2:50 pm

    Love it.


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