twentyteneightyfour do denim

Posted in Happenings by Nneoma Ulu on May 25, 2010

There is good reason for this picture of a park bench, promise. If you can figure out where this is…

Where am I?

…You can be the proud owner of the brand new pair of Nudie jeans hiding underneath courtesy of and their Denim Dash. This London-wide treasure hunt is to mark the opening of their online Denim Bar. The new Denim Bar aims to show shoppers how they can make each jean style work for them.  With collections from eight denim brands; J Brand, CURRENT/ELLIOT, 7 For All Mankind, Nudie, Paige, and Nobody and new designers for Autumn Winter 10 such as the new Vivienne Westwood/Lee Jeans collaboration, the Denim Bar sets out to simplify and translate the styles of the season.

To celebrate the launch are desecending on Carnaby Street with London’s debut pop-up bar made entirely of denim on the 27th – 28th May.  Designed by Mark Lawson-Bell, the creative mind behind Conduit Street’s Sketch’s interior design concept, the pop-up bar invites shoppers to enjoy a Tanqueray No.10 my-martini in style, whilst browsing denim collections from the site.

Follow @mywardrobe on Twitter or check out their Facebook page for clues on where the jeans are hiding – there are five pairs to be found and they are popping up everywhere! Not only will you win the jeans, you’ll also get tickets to the exclusive Denim Bar launch party!

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