Thoughts on Gucci Couture
Haute couture is for the fashion big boys. Not anyone can just decide they want to get involved in this high fashion game. In fact, haute couture is a protected name that can be used only by firms meeting certain well-defined standards set by the Chambre de commerce et d’industrie de Paris. That hasn’t stopped Gucci though. Earlier this year, there were rumours doing the rounds that Gucci were planning their debut couture collection. This week, Gucci Premiere, was unveiled on the opening night of the Cannes film festival by Salma Hayek.
The line was launched in response to the strong demand for one-of-a-kind designs for the red carpet. Gucci does not have plans of showing the creations on the catwalk, Frida Giannini describes the collection as “more [of] an intimate approach between the house of Gucci and the stars and the celebrities.”
Gucci used the World Restoration Premiere of Il Gattopardo to showcase even more Gucci Premiere. Originally premiered in Cannes in 1963, the film “Il Gattopardo” starring Alain Delon and Claudia Cardinale received critical acclaim and won the festival’s top honor, the Palme d’Or. With Gucci’s support, the film has undergone an extensive 4K digital restoration at Sony’s Colorworks Digital Facility.
This time Kate Beckinsale joined Salma Hayek in Gucci Premiere.
Kate Beckinsale can do no wrong and she really shines in this dress. Not sure that I love it but it works on her for the red carpet.
This dress is stunning and is much better than the dress worn on the opening night. I’m not bowled over by Gucci Premiere but I am definitely looking forward to what more it as to offer. Frida Giannini understands the business of fashion and that often translates in the collections so I’m sure she is using Cannes to whet our appetites and the best is yet to come…