The takeover continues: Fashion bloggers turn designers

Posted in Happenings by Nneoma Ulu on May 15, 2010

Brands want to tap into the influence of fashion and style bloggers. Many meetings are being had right now on how they can do this. The American handbag and accessories designer, Coach, has beat most to it. They’ve gathered four of the most well known and popular style bloggers from New York and collaborated with them to create a fun editorial, My NY. The bloggers from My Style Pill, What I Wore, Where Did You Get That and The Owls are Not What They Seem represent their different styles and New Yorks through their different choices of Coach handbags.

Coach are taking it one step further by collaborating with four bloggers -Simpson of What Is Reality Anyway, Kelly Framel of The Glamourai, Karla Deras of Karla’s Closet, and Emily Schuman of Cupcakes and Cashmere to design limited-edition bags. The styles will be available for pre-order online from May 19 (prices range from $398 to $498).

It is a pretty cool collaboration but one that I suspect will be both admired and hated by fashion folk. Personally I wouldn’t be running out to be any of the bags but just in the same way that I don’t run out and buy anything that has been celebrity endorsed unless I really love it. Will we be seeing more of these brand and fashion blogger collaborations in the future? And if so, who is the target market? I guess it has to be the readers of these fashion blogs… thing is I wouldn’t be spending that much money on a bag designed by a blogger – sorry!


2 Responses

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  1. Alison said, on May 16, 2010 at 5:08 pm

    sounds like just another attempt by the companies to ‘get down with the kids’. It is just another novelty thing, i am sure it won’t last! and just because someone knows how to write about bags doesn’t mean they can design one. I don’t think i will be buying one either…

  2. A. said, on May 22, 2010 at 5:38 pm

    I want the turquoise clutch, perfect for the summer!

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