The maths just didn’t cut it for Phi

Posted in News by Nneoma Ulu on December 23, 2009

As if the death of Brittany Murphy wasn’t enough to deal with this week, news comes that New York designer, Phi, is to cease trading. It seems that Phi has cracked under the pressure of the economic climate and will shut up shop by the end of January. Phi was for the coolest of the cool kids. Maybe it was just too cool for school? Who knows… but I will be paying a trip to the Greene Street store in New York on my trip to see whether I can grab a little piece of fashion history.

Phi Spring/Summer 2010

Interesting fact that I didn’t know: The label was funded by Susan Dell, wife of computer magnate Michael Dell. Good one for dinner conversations me thinks.

Phi Fall 2008

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