Who is David Koma?
There is no doubt that X Factor is more than a British TV show. It’s an event. The judges know that every week on both Saturday and Sunday night, all eyes are on them just as much as the contestants. For Dannii Minogue and Cheryl Cole it means that every show is a catwalk opportunity and boy do they use the opportunity. There is no doubt that they have both upped their style game from previous seasons and last week saw Cheryl stepping out in a David Koma dress. Simon Cowell told her to sit up to avoid showing her assets to the nation – I’m sure she wasn’t pleased. The media reaction was less kind, with the Daily Mail referring to it as the ‘dustbin lid’ dress.
The show ended and all was forgotten. Until last night at the MTV European Music Awards in Berlin, when Beyonce came on stage to accept an award wearing pretty much the same dress. When I saw the dress on Cheryl, I thought – well done for experimenting, but I didn’t think it quite worked. When I saw the dress on Beyonce, I knew why.
Cheryl is known for her tiny frame and Beyonce is recognised as the fuller figured voluptuous woman. I think that Cheryl’s frame worked against her in the dress and she seemed engulfed by it. Beyonce filled the dress with her curves in all the right places and made it look like it could be worn by anyone. If I were Cheryl, I would’ve chosen another dress by David Koma, such as the one below. It would suit her size and frame much better and still give her a chance to positively showcase up and coming British talent.
David Koma is fresh out of the renowned Central Saint Martins and his talent has already been recognised by the industry. He is a Harrods Design Award winner and a Vauxhall Fashion Scout Merit Award winner too. It is always great to get celebrity endorsement but David must be well chuffed with getting it so early in his career and by two well respected and much loved celebrities. Go David!