What does Mark Ronson know about trainers?
An awful lot according to Gucci. So much in fact, that they’ve teamed up with Mark to create a limited edition collection of Gucci Ronson trainers.
In addition to the collaboration, Gucci has created a a pop-up trainer store, Gucci Icon-Temporary, that will pop up in places all over the world starting tomorrow at Crosby Street in SoHo, New York. The store will only be open for two weeks in New York before moving to Miami’s Design District, coinciding with Art Basel Miami Beach and Design Miami in December. In 2010, the pop-up store will come to London and also do a stint in Tokyo as well as other hip destinations such as Berlin and Paris.
Just to keep people guessing and so that the pop-up keeps its appeal across the world (I guess), a new limited edition Gucci Ronson sneaker will be introduced at each international destination of the tour, in addition to an exclusive edition of 18 sneaker styles in the Gucci Icon Temporary trainer collection. The collection is made up of 16 styles for men and two for women. Whilst not too keen on trainers, I love a bit of customization and you can get your initials embossed onto a customized leather tag on the laces, which I think is pretty cool. This is a good little move for Gucci, I don’t really like trainers and this collection is clearly targeted at the lads with only two styles for women but it’s a pretty cool concept.
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