twentyteneightyfour

What does Mark Ronson know about trainers?

Posted in News by Nneoma Ulu on October 23, 2009

An awful lot according to Gucci. So much in fact, that they’ve teamed up with Mark to create a limited edition collection of Gucci Ronson trainers.

Mark Ronson

Mark Ronson with one of his designs

In addition to the collaboration, Gucci has created a a pop-up trainer store, Gucci Icon-Temporary, that will pop up in places all over the world starting tomorrow at Crosby Street in SoHo, New York. The store will only be open for two weeks in New York before moving to Miami’s Design District, coinciding with Art Basel Miami Beach and Design Miami in December. In 2010, the pop-up store will come to London and also do a stint in Tokyo as well as other hip destinations such as Berlin and Paris.

Gucci Icon-Temporary pop-up store via hypebeast

Gucci Icon-Temporary pop-up store via hypebeast.com

Just to keep people guessing and so that the pop-up keeps its appeal across the world (I guess), a new limited edition Gucci Ronson sneaker will be introduced at each international destination of the tour, in addition to an exclusive edition of 18 sneaker styles in the Gucci Icon Temporary trainer collection.  The collection is made up of 16 styles for men and two for women. Whilst not too keen on trainers, I love a bit of customization and you can get your initials  embossed onto a customized leather tag on the laces, which I think is pretty cool. This is a good little move for Gucci, I don’t really like trainers and this collection is clearly targeted at the lads with only two styles for women but it’s a pretty cool concept.

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One Response

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  1. Montana The Great said, on October 23, 2009 at 4:19 pm

    Not sure Im a fan of the pictured one either. Considering the fact that they will probably be priced similarily to my current mode of transportation its no surprise that I will be sticking with my VANS for the foreseeable future.
    Rock On!


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