Fashion with a conscience: Ada Zanditon

Posted in Spring/Summer 2010 by Nneoma Ulu on October 15, 2009

There is no obvious link between fashion and climate change. Though it is true that fashion encapsulates all that is consumer-driven and disposable about society these days. In recent times, there has been a surge in eco-friendly designers and brands, or even just familiar brands trying to do things with the environment in mind. Think H&M’s organic cotton range and the emergence of brands such as Edun and Leju. As we are faced with news and images of man-made destruction to the environment, it is becoming more and more evident that people in fashion do have a conscience.

One such lady is Ada Zanditon. She recently showcased her Spring/Summer 2010 collection as part of Vauxhall Fashion Scout,the UK’s largest event for emerging designers, that forms part of London Fashion Week. Zanditon uses a range of organic cotton and natural fabrics with innovative waste reducing and energy conscious solutions. The thing that I love about Zanditon is that despite being really concerned about the environment, her designs are amazing. The detailing in her garments is exquisite and gives them a real architectural look. There is no doubt she is very talented, so much so that she was recognised as one of Vauxhall Fashion Scout’s ‘Ones To Watch’.

Ada Zanditon SS '10 via

Ada Zanditon SS '10 via

It’s Blog Action Day today and I’m doing my bit to raise awareness about climate change. All you fashionistas out there who think that you can’t love fashion and do your part for the environment, you are wrong! Check out for ethical and environmentally friendly clothes and accessories from all over the world.

Ada Zanditon via SS '10 via

Ada Zanditon via SS '10 via

For more information about Blog Action Day 2009, check out

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