You are cordially invited… yes, you!
There is no doubt the fashion world is changing. The internet has totally transformed the way we consume fashion, be it trends, fashion advice or news. From the way trends are formed in the pictures of street style blogs as well as in the mind of the designers and the immediacy of trend reporting seen in the rise of tweeting at fashion shows. Bloggers have found themselves sat on the front rows of fashion shows and invited to special blogger events at brands such as TopShop.
It’s all about accessibility and exposure. Brands seem to have realised that online conversations are going to happen about their products whether they are involved or not, so it seems that they are slowly starting to get it. The Spring/Summer 2010 collections have been more accessible than ever. Both Burberry and Twenty8Twelve streamed their shows live from London Fashion Week on their websites. At last week’s shows in Milan, Emporio Armani also jumped on the bandwagon offering live streaming of their runways show.
Now, Marc Jacobs has decided to bring Louis Vuitton to the masses by streaming the Spring/Summer 2010 show live on Facebook. It will be on live on their fan page on October 7 at 2.30pm (Paris Time) and viewers will be able to comment live via their Facebook status. Now we can all sit and watch the show from the comfort of our bedrooms or offices not having to worry about what to wear and instantly able to form an opinion. Marc Jacobs must be very confident in his collection for Louis Vuitton.
It doesn’t stop there. The latest to announce that their show will be available online is Chloe. From 11pm Paris time on October 6, the first video and images from the show ill be available on chloe.com.