twentyteneightyfour

London Fashion Week: I wanna be a Burberry girl

Posted in London Fashion Week, Spring/Summer 2010 by Nneoma Ulu on September 24, 2009

I have a confession. I really wanted to dislike the Burberry Spring Summer 2010 collection. I was adamant that after all the hype around it – rumours of the Olsen twins flying in and Grazia incessantly tweeting from their HQ the week before – that it probably wouldn’t be too special and I could get away with glossing over it. How wrong I was.

This collection is strong and the colours are beautiful. If you’re about detail – this one is for you. The way the fabrics are manipulated give the clothes are really opulent feel. My one tiny issue are those camel coloured belts that pop up on a few of the coats and dresses. They look cheap.

Christopher Bailey’s touch has been truly magical and it amazes me that in such a short time he has managed to turnaround a brand that was starting to become a shadow of its former self. Something reserved for the older folk (no offence). Christopher Bailey has set his sights on world domination from a little cubby-hole in Victoria. From the new ad campaigns with hot British icons like Kate Moss, Agyness Deyn and Emma Watson to getting Burberry into the FTSE 100 (the 100 companies on the London Stock Exchange with the highest market capitalisation) proving that not only do they make great clothes, people are buying them! Let his reign continue I say!

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

Burberry SS '10 via elleuk.com

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