Back to the real world with ASOS

Posted in High Street Fashion by Nneoma Ulu on September 20, 2009

It’s easy to get caught up in the make believe world of fashion during the international Fashion Weeks. I often make believe that I can actually afford to buy designer clothes. Reality is, that’s just not the case. I’ve always lived a champagne lifestyle on a tap water budget so I’m loving the rise of designer high street collaborations.

Enter ASOS Hub. ASOS has teamed up with 15 of the hottest emerging fashion and jewellery designers to bring an exclusive series of collections to form the ‘Hub’.

The Hub is currently live and collections have dropped from Florian, Forget Me Not, Ligia Dias, Louise Amstrup, Ostwald Helgason, Poltock & Walsh, Scott Wilson and Swash are ready to be scooped up here.

I thought I’d only have eyes for Poltock & Walsh but after a sneak peek, I’m holding out for Holly Fulton and Louise Gray. Especially after Gray’s offering at London Fashion Week!

For me, ASOS has always been about accessibility. Offering everything from high street to designer labels, and on trend pieces with their own ASOS brand, not to mention the afternoon e-mails that arrive at the perfect time for a mid-working day distraction. ASOS makes it far too easy to get your fashion fix and the Hub makes owning cutting edge designer clothing easier than ever. Fingers crossed it’s not a one-off and even more designers are included in seasons to come!

Poltock & Walsh for ASOS

Poltock & Walsh for ASOS

Holly Fulton for ASOS

Holly Fulton for ASOS

Louise Gray for ASOS

Louise Gray for ASOS

ASOS rarely puts a foot wrong and these collaborations are oh so right.

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